A new gourmand that hopes to become a best-seller for the brand. A
larger-than-life olfactive event that will sweep you up in spectacular rush of
sensations, ROJA invites you to lose yourself in Paris. Over-indulgence after
the sun goes down, this perfume is a glimpse into the glitterati of Parisian
high society.
Within an exquisite interior, a Michelin Star chef creates a transcendent
dining experience - their mastery of ingredients turning a daily necessity into
a sensory art form. A pan of delicious, juicy Oranges caramelize inside a warm
pool of Butter and Brown Sugar, with Grand Marnier creating a sugary glaze over
a rich base of Vanilla Bourbon and Ambergris.
Becoming a love letter to the spirit of over-indulgence, LOST IN PARIS blends
an overdose of sumptuous raw materials to create the crème-de-la-crème of
gourmand accords. This is what it means to live life to the fullest.
For most, fragrance is a guilty pleasure – something we dream about and if we
allow ourselves to, indulge in. For me, there is a moment that epitomises this
feeling that I wanted to capture as a fragrance. As a young man coming up in my
career, I was living and training in Paris. Swept up in this new world of French
finery, I had the opportunity to visit Le Meurice - a place I had always dreamed
of being.
An extraordinary experience had suddenly become my reality and I left the
party on cloud nine. Stumbling through the icy streets of Paris, I caught the
most delicious smell in the air which took me to a stand selling Crépes.
Gleefully shovelling one into my mouth, a self-awareness washed over me: I had
come from the smartest hotel and here I was having the time of my life devouring
street food in the freezing cold.
That is exactly what this scent is: something so irresistible it acts as a
reminder than even when you’re on top of the world, there’s always room for a
little more indulgence – a little more luxury in life!