Apple Credit Card
Apple getting into credit cards. I feel deeply uneasy about this but I don’t know exactly why. I think it’s an uncomfortable look for them but hey, it’s yet another potential revenue stream and money is what matters - don’t let Apple ever convince you of anything else - despite all the empty platitudes and virtue-signalling at their events. Also don’t be fooled by the Apple privacy hype. Goldman Sachs are apparently being trusted with all the information.
Similarly, Apple’s approach to data privacy differs from other credit card companies: Apple is banking on Goldman Sachs to secure users’ credit card data, which also means that Apple won’t be the one held responsible in the event of a breach. Again, Goldman Sachs declined to comment.
I don’t think this is going to be anywhere near as exclusive as all the Apple fans would like - despite the Titanium design. American Express and Chase Sapphire (among others) are where the (relative) exclusivity lies with ownership fees as much as $550 just to own the card for one year. This is more like a tier 2 card rather than a 4 or 5 offering.
In addition, metal cards are very much a USA/Canada thing; Europe not so much. Amex in the UK don’t offer any cards in metal despite the sky-high ownership fees. I would not be surprised to see this launch in the UK as a plastic version. Hope I’m wrong as it will probably force Amex to up its game.
** As of 11th June 2019, Amex Platinum is now a metal card in the UK.